Our flagship franchise, Arena Sports recently formed a partnership with the Seattle Sounders, a team aiming to attract a younger and more engaged fan base. In their discussions, they highlighted how deeply connected and engaged they are with our audience, positioning ourselves as a powerful channel to amplify their message.

To kick off the collaboration, they ran a targeted email marketing campaign promoting their youth fan club. Remarkably, 40% of their new sign-ups came directly from email outreach to members. This outcome demonstrates the strong impact an engaged audience can have on driving both interest and revenue. It also reinforces the trust families place in Lil’ Kickers as a local partner, showing that they are eager to engage with content they share, no matter the source. This is the kind of trust and community engagement that can help foster growth of their Lil’ Kickers community.

Key Benefits:

  • Proven Partner for Major Brands – Collaboration with the Seattle Sounders shows how Lil’ Kickers can amplify a professional team’s message and connect them with new audiences.

  • Engaged, Trusting Audience – Families value the content shared, which translates into strong participation and responsiveness to partner campaigns.

  • Local Connection, Scalable Results – The trust and engagement fostered at the community level directly fuels growth opportunities for partners and franchisees.

  • Expanded Community Reach: The partnership extends Lexington SC’s footprint beyond its club, academy, and pro levels — engaging more families and delivering a child-focused foundation in soccer and development for kids 9 and under.

Our flagship franchise, Arena Sports recently formed a partnership with the Seattle Sounders, a team aiming to attract a younger and more engaged fan base. In their discussions, they highlighted how deeply connected and engaged they are with our audience, positioning ourselves as a powerful channel to amplify their message.

To kick off the collaboration, they ran a targeted email marketing campaign promoting their youth fan club. Remarkably, 40% of their new sign-ups came directly from email outreach to members. This outcome demonstrates the strong impact an engaged audience can have on driving both interest and revenue. It also reinforces the trust families place in Lil’ Kickers as a local partner, showing that they are eager to engage with content they share, no matter the source. This is the kind of trust and community engagement that can help foster growth of their Lil’ Kickers community.

Key Benefits:

  • Proven Partner for Major Brands – Collaboration with the Seattle Sounders shows how Lil’ Kickers can amplify a professional team’s message and connect them with new audiences.

  • Engaged, Trusting Audience – Families value the content shared, which translates into strong participation and responsiveness to partner campaigns.

  • Local Connection, Scalable Results – The trust and engagement fostered at the community level directly fuels growth opportunities for partners and franchisees.

  • Expanded Community Reach: The partnership extends Lexington SC’s footprint beyond its club, academy, and pro levels — engaging more families and delivering a child-focused foundation in soccer and development for kids 9 and under.

“Arena Sports has been a meaningful part of the Western Washington soccer ecosystem for decades, providing not just a place for sport, but also for coming together.

My own family has enjoyed Arena Sports’ offerings over the years, from my son taking part in Lil’ Kickers classes to playing in adult leagues there myself. Sounders FC is delighted to partner with this like-minded organization as we join to celebrate the beautiful game and the impact that it can have in our communities.”

Adrian Hanauer

Majority Owner for the Seattle Sounders

“Arena Sports has been a meaningful part of the Western Washington soccer ecosystem for decades, providing not just a place for sport, but also for coming together.

My own family has enjoyed Arena Sports’ offerings over the years, from my son taking part in Lil’ Kickers classes to playing in adult leagues there myself. Sounders FC is delighted to partner with this like-minded organization as we join to celebrate the beautiful game and the impact that it can have in our communities.”

Adrian Hanauer

Majority Owner for the Seattle Sounders

More Case Studies

Lexington SC

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Ballard FC & Salmon Bay FC

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San Diego FC

How San Diego FC teamed up with Lil’ Kickers to elevate child development, strengthen grassroots soccer, and grow the game across San Diego.

More Case Studies

Lexington SC

How Lexington SC partnered with Lil’ Kickers to expand community reach, maximize facility use, and build a complete player pathway.

Ballard FC & Salmon Bay FC

How Lil’ Kickers, Ballard FC, and Salmon Bay FC partnered to deepen community roots, boost fan connection, and grow the game on and off the field.

San Diego FC

How San Diego FC teamed up with Lil’ Kickers to elevate child development, strengthen grassroots soccer, and grow the game across San Diego.

Ready to Own a Business That Makes an Impact?

Discover how Lil’ Kickers aligns with your g-o-o-o-o-o-als!

Share your details and get our complete franchise information package. Our team will reach out to provide answers, resources, and support — no pressure, just clarity.

Ready to Own a Business That Makes an Impact?

Discover how Lil’ Kickers aligns with your g-o-o-o-o-o-als!

Share your details and get our complete franchise information package. Our team will reach out to provide answers, resources, and support — no pressure, just clarity.